The post How Design Essentials Is Shaping Beauty and Supporting Purpose Through Runways to Freedom first appeared on Runways to Freedom.
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When we talk about beauty, we often think of style, confidence, and self-expression, but for Design Essentials, beauty has always meant something deeper. It’s about identity, culture, and purpose. Through their unwavering support for Runways to Freedom, the brand has helped turn inspiration into opportunity, funding meals, transportation, and even supporting a scholarship to Linton College, where one model began her journey into studying beauty professionally.
Runways to Freedom remains deeply grateful for this partnership, not just for what it brought to the project, but for the example it set across the fashion and creative industries. Design Essentials continues to stand out as a brand that empowers communities and celebrates the artistry behind every strand of hair.
Their story is a reminder that beauty isn’t only what you see on the surface; it’s what you nurture, believe in, and share with the world. From salons to global runways, Design Essentials remains a voice of authenticity, innovation, and purpose, proving that true beauty always starts with belief.
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]]>The post Design Essentials Partners with Runways to Freedom, a brainchild of Joan Okorodudu first appeared on Runways to Freedom.
]]>The Collaboration
Design Essentials, known for its high-quality products tailored for textured hair, has long been a favorite among professionals and consumers alike. The brand’s commitment to addressing the unique needs of African hair is exemplified in their latest product line, the African Chebe Hair Growth Collection. This range, inspired by traditional African hair care practices, has been well-received for its focus on hair strength, growth, and retention.
Joan Okorodudu, the founder of ISIS Models and the driving force behind Africa’s Next Super Model, has consistently championed African talent on the global stage. Her work in the fashion industry, particularly in scouting and developing models from Africa, aligns seamlessly with Design Essentials’ mission to empower individuals through beauty.
Impact on Africa’s Next Super Model
The partnership was prominently showcased during the 2023 Africa’s Next Super Model competition, a prestigious event founded by Okorodudu. As the official Hair Brand Partner, Design Essentials provided their Chebe Hair Growth Collection to participants, ensuring that the models’ hair was in optimal condition for the runway. The competition, which took place in Nairobi, Kenya, featured contestants from across the continent, including those from refugee camps, highlighting the inclusive nature of the event.
Sharon Thompson, International Marketing Manager for Design Essentials, expressed the brand’s excitement about the partnership, noting how it resonates with their ethos of giving back and supporting growth in the African beauty and fashion industry. The collaboration with Africa’s Next Super Model not only reinforced Design Essentials’ presence in Africa but also showcased their commitment to empowering African women through beauty and self-care.
Shared Vision and Future Prospects
Joan Okorodudu’s vision to elevate African models to international prominence dovetails with Design Essentials’ goal of providing high-quality, culturally relevant products. This partnership is a testament to the potential that arises when global brands invest in local talent and traditions. By combining Design Essentials’ expertise in hair care with Okorodudu’s unparalleled eye for talent, the collaboration is poised to make a lasting impact on the African fashion scene.
Looking ahead, both parties are optimistic about the future. The success of their joint initiatives at the 2023 Africa’s Next Super Model has set the stage for continued collaboration, with plans to expand their reach and influence in the coming years. This partnership not only celebrates African beauty but also paves the way for more inclusive and representative narratives in the global beauty and fashion industries.
Design Essentials launches new Afrocentric hair product in Kenya
Design Essentials has introduced a new hair care range to the Kenyan market, continuing its expansion across Africa. The African Chebe Hair Growth Collection, which will be distributed by Belle Afrique Kenya, is crafted from natural African ingredients and traditional knowledge to address the unique needs of African hair.
At the launch event in Nairobi, Sharon Thompson, Design Essentials’ International Marketing Manager for Europe, the Middle East, and Africa, expressed enthusiasm about the introduction of the Chebe range. She highlighted the company’s commitment to providing products that meet the specific needs of African hair, and she encouraged local hair and beauty businesses to adopt the range for their own growth.
Produced by McBride Research Laboratories, an Atlanta-based Afro-American-owned company with over three decades of experience, the African Chebe line is inspired by the centuries-old hair care practices of the Basara women in Chad. These women use a blend of natural ingredients like cherry seeds, cloves, and lavender to create a paste that strengthens and nourishes hair, a tradition that has contributed to their renowned long and healthy hair.
Thompson emphasized the honor of incorporating this traditional knowledge into a product that addresses the challenges of African hair growth and strength. The launch of African Chebe in Kenya coincided with the 2023 Africa’s Next Supermodel Finals, where the brand served as the Hair Brand Partner, underscoring Design Essentials’ commitment to social responsibility in Africa.
Thompson also noted that the partnership with Africa’s Next Super Model aligns with Design Essentials’ mission to give back, particularly supporting the vision of Joan Okorodudu, the competition’s founder, in providing opportunities for aspiring models, including those from refugee camps.
The newly launched collection includes the Chébé Herbal Pre-Wash Intense Repair Masque, Anti-Breakage Moisture Retention Shampoo, Anti-Breakage Moisturizing Leave-In Conditioner, Braid & Twist-Out Styling Crème, and Strengthening & Moisturizing Styling Mousse.
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]]>The post One Management Pledges Long-Term Partnership with Runways to Freedom first appeared on Runways to Freedom.
]]>A Partnership Built on Excellence
One Management, with its esteemed presence in New York, Spain, and London, is renowned for representing some of the most iconic faces in the fashion industry. Their commitment to nurturing and promoting talent aligns perfectly with Runways to Freedom’s mission of empowering models and providing them with the necessary tools to succeed.
Runways to Freedom, a dedicated NGO, specializes in runway modeling, talent training and management, and supporting the less privileged. Their holistic approach to modeling not only focuses on professional success but also on personal development and community involvement.
Empowering the Next Generation of Models
This partnership is more than just a business alliance; it is a commitment to fostering the next generation of modeling talent. One Management brings to the table a wealth of experience, industry connections, and a global platform. Combined with Runways to Freedom’s dedication to comprehensive training and empowerment, this collaboration is set to create a nurturing environment for upcoming models.
Aspiring models will benefit from:
- World-Class Training: Leveraging One Management’s extensive expertise and Runways to Freedom’s innovative training programs.
- Global Exposure: Opportunities to work on international campaigns, runway shows, and editorials.
- Personal Development: Holistic support focusing on confidence building, self-expression, and community involvement.
- Social Impact: Engaging in initiatives that support underprivileged communities, reinforcing the importance of giving back.
A Vision for the Future
The modeling industry is ever-evolving, and this partnership is a testament to the forward-thinking vision of both One Management and Runways to Freedom. Together, they aim to set new industry standards, ensuring that models are not only successful on the runway but also as influential figures in society.
This collaboration also underscores the importance of inclusivity and diversity in the fashion world. By supporting talents from diverse backgrounds and providing them with equal opportunities, One Management and Runways to Freedom are paving the way for a more inclusive industry.
Conclusion
The long-term partnership between One Management and Runways to Freedom is a significant step towards revolutionizing the modeling industry. With a shared vision of excellence, empowerment, and social responsibility, this collaboration promises to bring about positive change, both within the fashion world and beyond.
As we look forward to the incredible opportunities and initiatives that will emerge from this partnership, we celebrate the commitment of One Management and Runways to Freedom to fostering a brighter, more inclusive future for all models. Stay tuned for more exciting updates and developments from this groundbreaking alliance.
For more information on upcoming events, training programs, and how to get involved, visit Runways to Freedom and One Management.
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